Analysis Of John Greene s Our Stars - 971 Words

Pain and suffering often go hand-in-hand; this, of course, has helped the characters from The Fault in Our Stars by â€Å"John Greene† develop stronger relationships with one another and evolve to be more mature: pre-maturely growing in a sense. Plot development within this story is rather deep, progressing towards an increase in maturity within the lines as we go further on. The main point that stands out to be within this is suffering, not just because of the emotional abuse the characters are put through, but as well as the distraught it will have on them in the future. It seems that within the rather painful story-line, there are many different themes. This story is also about temperance and virtue, but I would like to concentrate on the importance of this one for now: The two main characters in this film or story can represent pain and suffering. Usually contrasting each other, these two fit well together since they are very alike meaning this could be why these two people are placed together as a couple, like a jigsaw. In this, we are taught just how amazing something can be to build and how much work you put into it, but, on the other hand how something can be so easily destroyed and how it can fall down to your feet within a couple of moments. Not many people come to realize this until it s too late, but these two obviously know before the time comes. Maybe that s what makes this so emotional to the readers. Unsurprisingly for a novel about kids dying of cancer,Show MoreRelatedComparative Essay: â€Å"Original Creation of the Earth (the Big Bang vs. Sis Day Creation)† Phsc 2101438 Words   |  6 Pagesinterpretation that goes beyond a clear plain meaning of the text is considered to compromise Biblical authority and capitulate to evolut ionary theories†. 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Though weRead MoreCoca-Cola Ad Campaign Essay5516 Words   |  23 Pagesincrease the number of people who drink Coca-Cola Classic, make our advertising more creative, and to ultimately beat our competitors. Our target market can be explained in just one word, everyone. Since Coca-Cola Classic had been around for many years everyone has heard of it. It does not matter what age, race, religion or what kind of financial status you have. The main thing that we need to do, is to take back all of the people that our competitors have taken away from us over the years. 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Action Plan for New Nivea in a New Market Segment Free Essays

string(105) " or which tend to promote local culture would go a long way in endearing the new Nivea to target market\." The improving economic conditions in various parts of the world provide individual companies with market opportunities that need to be exploited completely. Some Fast Moving Consumer Goods (FCMG) manufacturers have already made this move whereas others are still concentrating on traditional highly developed economies. This paper illustrates how Nivea, the skin care manufacturer, can exploit market opportunities offered by the fast developing nations. We will write a custom essay sample on Action Plan for New Nivea in a New Market Segment or any similar topic only for you Order Now The paper will specifically extrapolate on how Nivea can develop a wholly new skin care product that would be marketed to specific market segments in the aforementioned nations. The first section highlights on external audit of the new market and product situation, whereas the second part provides internal audit. An action plan for two months before product launching and 12 months after the launch is illustrated throughout the paper. Part I: External Audit The fast developing nations, especially in Asia, provides FCMG manufacturers with grand opportunity to expand global sales. The past three decades have indeed seen disposable incomes in formerly poor countries s increase tremendously. China and India are the best example of countries whose inhabitants have experienced ever-increasing incomes. Higher incomes mean that Indians and Chinese are able to afford products that seemed to be luxury before. Skin care products fall in such category, meaning that Nivea has a ripe market its product portfolio. The younger generation in both countries is especially the ones that Nivea needs to target. The growing taste of luxurious skin care products demands that Nivea embark on supplying products to this lucrative market segment. In addition, the company has to consider developing new products that are specifically designed for this generation; just supplying products from traditional markets might not make significant impact. This market segment need products they can easily associate with, not just imports. Developing a product specifically for the Asian market would therefore get better reception before competitors think of making a similar move. Customers in this market segment would take a pride in using product specifically developed for their uses, as the company reaps benefits through improved sales and market dominance. Nivea is not the only skin care product manufacturer eying the lucrative Asian market, as other global companies are making onslaught in the region (Haig 2006). A greater number of competitors are also supplying imported products to this market segment, meaning that Nivea would be making the initial move of developing and marketing products for this new market. Nivea competitors in these markets can be classified into three groups. First is the group consisting of local manufacturers that have been in the business for many years. The availability of modern technology has enabled these local players to perfect respective products to international. The perfection of respective products mean that indigenous companies are able of competing effectively and defend their market position. The second group includes international players with experience in other markets. This group is most competitive and indeed the one that Nivea should not ignore. The improving economic situation in the region will continue attracting more competition from existing firms. The third group includes companies willing to enter into the Asian lucrative skin care market. Nivea management should further consider that local and international companies could get into joint ventures that could be hard to out-compete. The company should therefore consider a similar approach. A joint marketing venture with local companies should especially be considered in the two months before the launch. This is in understanding that professionals working on local companies have better understanding on consumers and their needs (Riezebos, Kist Kootsra 2003). PESTLE Analysis Pestle Analysis is hereby used to illustrate externalities that Nivea will have to handle in the process of introducing new product in the market segment. These are the issues that the company has little control; they factors are discussed below in detail: Political This factor refers to issues that may affect company operations and thus entry of the new products into the new market segment. National or regional politics have recently determined trade issues in various parts of the world, including Asia. Senior management should therefore consider being informed on political policies that may affect future business. China and India have been on the forefront on the process of creating friendly political processes for companies to establish operations (Pelsmacker 2006). Nivea is thus poised to benefit from friendly trade regime from the two countries. The company can even take advantage of improving investment opportunities in the region to produce therein and consequently supply to other countries in the region as well as worldwide. The company will thus be creating a strong foundation for competitiveness against local and international industry players. Economic: This is among the driving factors leading to Nivea’s entry into the Indian and Chinese young adult market segment. Indeed, as described earlier, this segment has been experiencing expanding disposable incomes that can be used to become Nivea customers. Just like in other countries, the expanding middle class in China and India are having influence over rest of society that would like to copy behavior (Kapferer 2004). Endearing Nivea products to the middle class would eventually see rest of population in the two countries becoming consumers. The region holds good fortunes considering that economic progress being experienced currently is poised to continue in coming decades. It is for this reason that Nivea should seize the opportunity of embarking on supplying new products in the Asian sub-market. Social: This factor regards social sensitiveness that the company has to consider, especially before entering the market segments. This should especially be considered in the two months prior to supplying company products in the region. The social issues should further be considered when preparing for advertisements that must not be offending in any way. In addition, the target market should be able to connect with the product socially, which could include packaging and presentation. Having products connecting with people socially, or which tend to promote local culture would go a long way in endearing the new Nivea to target market. You read "Action Plan for New Nivea in a New Market Segment" in category "Papers" Any clash with the local culture and customs could result to the company being out competed by other industrial players. Technological: The technological factor refers to production and production processes used to manufacture products and subsequently supply to consumers. Nivea management should in the two months before rolling out the products ensure putting the technology in place. In addition, Nivea’s senior management should embark on being on the forefront of using modern technologies that would improve productivity. Embarking on taking this route would provide the company with long run high productivity, meaning that only high quality products would be generated from Nivea. Relying on technology for continued quality improvement would result to more endearment with consumers in the region. Management should thus embark on improving technology in order to keep improving. Environmental: The environmental factor is hereby taken to mean issues affecting the industry as a whole. This especially includes the size of competition and the future of the industry. The number of competitors is a key determinant of competitiveness. Few players does not necessarily mean low competition as more companies can enter the industry in later time periods. Industrial effect on environment is also addressed in this factor. Participants have to thus ensure reducing and totally eliminating the effect of operations on the environment, such pollution. Governments in various parts of the world have heavy fines and punishments to companies and individuals whose operations affect environment negatively. Companies have on the other hand embarked on reducing effects on environment as part of their corporate social responsibility (Bruhn 2002), which is something that Nivea should take seriously in China and India. Legislative: This factor applies to government policies that could affect operations relating to production and supply of skin care products in respective jurisdictions. This is a factor that Nivea cannot in any way control. The company should be well prepared to deal with new legislations that could come before and after launching new products in the market. In addition, the responsible managers should embark on developing ways and means of coping with operational changes that could come with new legislations. Overcoming legislative challenges should form the key foundation for success in the market segments, considering positive relationship between the company regulatory authorities and consumers. Part II: Internal Audit This second part highlights internal factors that Nivea can use to create strong foundation for success in the new market segments and its new product line. The company has been in the business of manufacturing and supplying skin care products since 1911 (Nivea 2008). The company has since expanded operations to many parts of the world, but has in most cases supplied products manufactured for older market. Indeed, the current undertaking would be among few occasions that Nivea has embarked on developing new products for new markets. The SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis below illustrates how the company needs to apply before, during and after launching. Strengths: Nivea’s track record of manufacturing is among the strengths that will make market penetration in the new segment possible. Company products thus command a huge following in historical markets, which could be replicated in the new markets. The strength of going at greater lengths to meet consumer demands is best being applied in the Asian market through new products. This start by designing products that easily meet consumer skin care needs adequately. The second step is the organizational culture of getting customer feedback on all products, whether new or old in respective markets (Flapper 2005; Pecotich 2006). This allows consumers to express their concerns or satisfactions with the products. The target market in India and China would thus get opportunities to inform Nivea representatives on how the new products could be improved. The company can thus embark on improving the products in line with consumer demands and tastes. The long-term result is continued improvement of company products’ competitiveness in the lucrative Asian market. Weaknesses: The entry into wholly new market segment with brand new products serves as the greatest weakness, considering that the company has certainly never had such undertaking in the region. There are few learning opportunities for the involved officials to get lessons. However, notes Keller (2006) Nivea has a history of turning weaknesses into business opportunities that have been exploited to the maximum—this should also happen with introduction on new products in the Asian sub-market, especially in the beginning stages. Opportunities: The improving economic conditions in the fast developing Asian countries provide ripe market for Nivea skincare products. Ever increasing segment of the populations having more funds to spend on company products. Nivea should thus position itself in tapping into this lucrative market. In addition, the company should take advantage of the improving business environment in the region. China and India are increasingly becoming competitive in the international arena, which has resulted to many companies setting operations there. Companies that have taken advantage of reduced operational costs. Nivea, too, should embark on setting foot in the two countries, and subsequently produce for local market and export to other countries. Threats: Competition from local and international firms brings out major threats for Nivea entry into the new company. Local companies have for many years been able to perfect respective products to international standards (Hymes 2007). This has made them formidable competitors in skin care industry. New entrants therefore understand they are up against tough players. Naivea management further needs to consider that international skin care industry participants are also eying the same Asian market, which compounds competitive challenges. Bust as illustrated earlier, Nivea has had a history of outdoing competition on many fronts. Repeating this feat in China and India is thus more likely to happen. How to cite Action Plan for New Nivea in a New Market Segment, Papers

The study of amitav ghosh novels free essay sample

Amitav Ghosh can be seen as the flag bearer of the fearlessness and freedom that the contemporary Indian writer in English embodies. Although Salman Rushdie is the pioneer who put the post colonial scene on the literary map, yet Amitav Ghosh has become one of the central figures to emerge after the success of Rushdie`s Midnight`s Children. Yet when compared to Rushdie, published criticism on Ghosh is not very substantial. Most of the critical essays are limited to his more popular fictional works like The Shadow Lines, In an Antique Land and The Calcutta Chromosome. Ghosh is one writer who combines history with a very contemporary vision of a world free of discrete cartographical divisions. The advancement in electronic technology, instant communic ation and networking, a proliferation of global television channels has to a great extent dissolved all kinds boundaries and br ought the world a lot closer. Amitav Ghosh`s prime thematic concern likewise is using the travel motif to create a neutral space where barriers dissolve and borders are blurred. It is precisely this cosmopolitanism which makes today`s Indian novelist stand at par with and not separate from global writers of English. More over the constant concern with the subaltern who`s lost in the annals of history, endears him to the readers. The immense amount of research that he puts in to his works is woven beautifully in a blend of generic expectations making them perfect encasements for the prominent thematic concerns of contemporary Indian literary world. A critical study of the prime thematic concerns of Amitav Ghosh`s novels is thus an opportunity not just to peruse a substantial body of work that meditates up on a core set of issues concerning post colonialism in the contemporary fiction al writing with special focus on the marginalised subaltern; but also to view history with a novel perspective. The proposed research work, is an attempt to make a thematic study of the fictional works by Amitav Ghosh and a revelation of the patterns inherent therein. A tentative scheme of chapter progression is as under. Chapter I: Introduction: The introductory chapter is an endeavour at placing Amitav Ghosh in Modern Indian literary context. With due emphasis on the author under study, due credit has been given to the predecessors, the harbingers of Indian novel in English who set the stage and prepared the soil for the contemporary novelists. The emerging trends in terms of thematic concerns of novelists of today have been studied in the light of chan ging patterns across 2 decades. Chapter II: The second chapter entitled ‘The Migrant Subaltern: The Traveller in The Circle of Reason’ attempts an analytical study of The Circle of Reason, the first novel by Amitav Ghosh, with focus on the migrating subalter n and his predicament. The chapter discusses how the novel written in the style of magic realism, popularised by Salman Rushdie in his Midnight’s Children – a mixing of historical and fantastic elements to create an interesting work of fiction, can be studied as a bildungsroman, the study of coming of age of the main protagonist Alu. Carrying forward the travel motif, his picaresque adventures in the course of his journey from Lalpukur, across the Indian Ocean to the oil town of al-Ghazira on the Persian Gulf, form both the setting and the chief concern of the novel. Ghosh’s penchant for obliterating borders both in terms of themes as well as generic experimentation is introduced in this very first fictional work. But overriding all this is the representatio n of the subaltern class and the travel motif as the subalterns are in a perpetual journey. Indian philosophy inspires the circular pattern of this novel. Ghosh takes inspiration from The Bhagavad-Gita to name the three sections of the novel. The three par ts are named after the three gunas – Satwa, Rajas and Tamas with the respective characteristics dominating in each part. Chapter III: Entitled ‘The Blurring Borders: Post-Colonial Travel in The Shadow Lines’, this chapter discusses the impact of momentous events like the freedom movement of Bengal, the second world war, the partition of India and miasma of communal hatred breaking out into riots in East Pakistan following the Hazratbal shrine incident in Srinagar in 1964. It is an apt revelation of the fragility of partition, borderlines between countries and the cartographical lines which claim to separate people and communities. It is the collective consciousness and the memory of common historical events that transcends the boundaries of nations and brings people of different countries together. The Shadow Lines is a non-sequential journey moving back and forth from past to present and back again with the narrative taking the characteristics of a palimpsest, with past seeping through to the present. Ghosh’s division of the book into two parts ‘Going Away’ and ‘Coming Home’ to bring home the implications of ‘Home’ in a post colonial scenario, 3 where the native is the traveller, is discussed. CHAPTER IV: Entitled ‘Giving Voice to History: Subaltern Revived i n In an Antique Land’, the fourth chapter is an attempt at discussing , how Ghosh gives a prominent voice to the obscure subaltern, who is lost in the oblivion of historical annals. The narrative of the book can be split into two distinct parts. The first is Ghosh’s autobiographical account of his anthropological research trip to Egypt as a researcher where, as he reveals to the reader, he experiences alienation and cultural isolation. The second part is Ghosh’s discovery of Bomma, the Indian slave of Abraham Ben Yiju, a Jewish merchant from Tunisia, who arrived in India around 1130 AD, vi a Egypt and Aden. Typical of a Ghosh novel, In an Antique Land also creates borderless cultural spaces with a free flow of religious and cultural ideas and practices. The novel defies the classifications of genre, being an amalgam of a travelogue, an anthropological research thesis, ethnography and a novel. But all said and done about history and research, it is the concern for and an insight into the world of the subaltern that predominates the rest of the ideas in the book. Chapter V: The fifth chapter entitled: ‘The Subaltern Researcher in Ghosh’s Medical History: The Calcutta Chromosome’, is an attempt at analysing how The Calcutta Chromosome further continues Ghosh’s peculiar themes and techniques albeit in a changed garb. Set in the near future, the main narrative of the novel revolves around an examination of the history of late nineteenth century malaria research by Murugan, the cynical protagonist, who is of the conviction that there is a secret history that has been erased from the scribal records of medical history. The chapter tries to unravel the theme of post -coloniality, dealt with in an unconventional manner, wherein, it is the subaltern colonized native who has the upper hand, in place of the privileged colonizer. And the fact that it is a woman, who spearheads the research work, implies the victory of the twice -colonized female, that too, one belonging to the backward class of sweepers. Throughout his entire oeuvre, Ghosh has exhibited his love of histories, and his novels stick to the verity of annals to a great extent. The chapter discusses how Ghosh’s concern with the predicament of the subaltern who has been obscure in history, predominates in this medical history in the guise of science-fiction. 4 The book revolves around discovering the ‘interpersonal transference’ of knowledge, since it offers to dissolve the barriers between elite and subaltern classes, between the educated and the illiterate. Th roughout the text, readers are in the quest of the real discoverers and what they have discovered. The chapter highlights how the borderline between the discoverers and – those who are discovered is a very porous one, bringing into focus Ghosh’s persistent concern with the dissolution of boundaries. Chapter VI: The sixth chapter entitled, ‘Post-Colonial Migrations: The Displaced Generations in The Glass Palace’ is devoted to unravel the theme of alienation and colonial displacement of the characters , who cross boundaries and make several transitions during their lifetime, in the novel The Glass Palace. The emphasis, like all Ghosh’s fiction is again on highlighting the obliteration of borders that is a result of crossovers and transitions presented in the novel. The Glass Palace is a perfect manifestation of almost all the major concerns of Ghosh, blended into a wonderful epic narrative. But over riding all the thematic concerns is the theme of post -coloniality. Nation formation is a major tool in the process of colonization and The Glass Palace records and indites the experiences of first such races inhabiting British occupied territories in South East Asia, who are dying to make their own nation. The novel is the author’s attempt to remap the history of three south Asian countries, Myanmar, India and Malaysia all sites of the British Empire through the late 19 th and 20 th centuries. The turbulent cultural crossovers, conflicts, histories and nations as a metaphor of loss make up the central concern of Ghosh. This displacement and movement on an epic scale leads us to the major concern of Ghosh in most of his fictional and even non -fictional works which is the blurring and a subsequent obliteration of borders whether geographical,  cultural, racial or even psychological. Chapter VII: The seventh chapter entitled: ‘Borders – Dissolved: An Ecological Perspective of The Hungry Tide’ takes an eco-critical view of Ghosh’s The Hungry Tide where it is predominantly nature that takes the onus of destroying and re-defining boundaries. It attempts to discuss how Ghosh deals with the more intimate world of personal divisions between men and women besides geographical divisions. The chapter further discusses how Ghosh continues his experimentation with genres by combining ecological p erspective  5 with scientific research work and a pervading desire for a society free of all divisions. Chapter VIII: The eighth chapter is conclusive in nature and is devoted to the manner in which the various themes are interrelated. It sums up the finding s of the preceding chapters and offers an overall view of the findings. The chapter takes a birds eye view of Ghosh’s non-fiction which is the true precursor of the themes dealt with by him. Besides his essays the chapter also dwells briefly upon Sea of Poppies and River of Smoke, Ghosh’s latest venture. Through an analysis of Ghosh’s fictional works, the proposed work has tried to unravel the various thematic concerns that have recurred in his novels. The omnipresent travel motif and the desire to dream o f a world free of divisions and separations, has been inculcated in all his works, though in varying manners. The predicament of the migrating subaltern and the changing perspectives of the post colonial subject are discussed , involving a variety of characters in diverse and exotic geographical settings that change with each of his work. All his works characteristically defy any categorisation in terms of genre. To conclude the proposed research work, it is discussed how Ghosh’s fiction reveals recurrent patterns of the major themes of boundary crossing and travel which chiefly involve the subaltern class with each fiction involving mass movements of individuals. A vision of a borderless space where all divisions blu r and disappear pre-dominates all the themes. Ghosh diligently researches each situation and location, emphasizing the history behind it, in all his fictional works which are difficult to classify and limit within the characteristics of particular generic expectations.